Beijing is China's second largest media market
in addition to being an especially hot market in
the short term due to the upcoming 2008 Olympic
Summer Games. The Company's new Beijing office
will enable it to more easily market its digital
media network to the many major advertisers and
global brands whose China operations are
headquartered there. The office is located in
the city's central business district of Xuanwu,
providing for easy access to all prospective
clients in the city.
"With over 60,000 taxis currently in service in
this city, and the 2008 Olympics coming very
soon, Beijing is an ideal market for our media,"
noted Smartwin's President and CEO, David Lueng.
"We intend to establish a significant presence
here in time to capture a portion of the massive
ad spend that is expected around the period of
the Olympics next year."
In addition to opening a local office, the
Company has already begun negotiations with
local taxi operators in Beijing and is intent on
launching its in-taxi digital media platform
Smartwin's management expects to conduct trial
testing of its advertising display units
("ADUs") with local taxi companies beginning in
the summer this year, followed closely by the
installation of at least 1000 ADUs per month
starting in the fall.
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About Smartwin
Smartwin Technology Ltd. (www.smartwintech.com)
is a high-tech company engaged in the
development of powerful enterprise solutions,
specifically in the areas location-based fleet
management and digital media networks. From its
technology centre in Shanghai, PRC, Smartwin’s
engineers develop customized software and
hardware solutions for a variety of clients in
multiple industries, located in different parts
of the world.